Usability analysis

Succeeding in today's competitive marketplace requires well-designed, easy-to-navigate web sites that meet the objectives of your clients and users. Your web applications must be designed to enhance your brand, rather than detract from it. We can help you meet these needs. We provide usability evaluations to ensure that your web site is meeting the needs of your intended users.

Web site usability involves enhancing your web site so that the content is understandable and the interface meets your users needs. By ensuring that your website is usable, you are more likely to increase productivity, guarantee repeated visits, and thus increase your revenue.

The main goal of usability expertise is to make your Web site easier to use. This will enhance the credibility of your brand and attract more users.

We will analyze your web site from the perspective of primary user profiles, with particular attention to home page, category landing pages, product pages, store and checkout.

During usability analysis, the following areas will be examined:

• Structure and richness of information
• Convenience of access and organization of your content
• Visual presentation of your documents, their design and artistic value

Finally, we will perform a testing for target groups on your site. Basing on results, we will provide a report and recommendations for improving the ease of access to information and its perception.